It is also important to introduce both of them individually and clearly with a few sentences each. The logo is identified as the Swoosh symbol, and anyone who sees it knows what the brand is.
Remember that you need to research both the brands on the questions that you have and make a note of all the facts.
It may prove difficult to strike a balance between perfect shoe quality and the energy return Leach. The graph of the above statement is as shown below. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. Orlain Draft no. Web 14th March, The results show that Adidas and Nike have similar market segmentations and targeting market.
Adidas recently adopted a similar approach with virtually all the design and development work being handled in Germany and production being outsourced to Asian countries as well. Nikes diversification includes full and part time athletes, people who want to just look like athletes and carry themselves as athletes.
Such consumer price sensitivity is a potential external threat to Nike.